Retail | E- commerce | Business website
The
Smart Bunny
of Alilo
The
Retail | E- commerce | Business website
The
Smart Bunny
of Alilo
Client
Alilo Israel LTD.
This project was done as part of my work as a UX\UI designer at Ori Mintz Media studio.
Years
2020-2021
My Role
UX Design
UI Design
Overview
Designing The business E-commerce website of Alilo Israel, which is currently introducing the flagship product of the global Alilo company: The Smart Bunny.
This is an interactive toy for toddlers aged 0-4 that encourages development and thinking. In the future, the company is interested in bringing in more interactive toys of the global Alilo brand.
The Solution
- Synchronizing between the stakeholders’ goals (the Alilo company) and the users’ needs.
- Combining both an image website and E-commerce, while in the first stage, there is only one product.
- Preparing the infrastructure for a complex E-commerce website that is currently not be displayed.
The Design Process
Business Goals
Understanding
User Research
Ideate & Sitemap
Wireframing
Final
UI Design
The Design Process
Business Goals Understanding
User Research
Ideate & Sitemap
Wireframing
Final UI Design
1. Business Goals Understanding
I began the process by a meeting with Alilo Israel’s CEO to learn about the brand, the product, and the target audience. Together we clarified the business goals which the website funnel should serve.
We defined the business goals:
The goals definition is intended to define KPIs which enable us to examine the effectiveness of the website later.
- Selling the Smart-Bunny
- Creating an impression; the website is going to be the face of the company online
- Collecting “leads”
The goals definition is intended to define KPIs which enable us to examine the effectiveness of the website later.
It was important to understand who the competitors are:
1. Other interactive and sophisticated children’s toys. For example, the “University” toy.
2. The big toy stores as competitors at the moment. However, the target is to make them become customers.
3. Once the product reaches the market, imitations may appear.
2. User Reasearch
Who Are the Users?
Young Parents
Parents, grandparents, uncles.
Those who want the most perfect gift for their toddler.
Design principles
Empathy
Clarity
Usability
Trust
Prioritize user experience
Make the information clear and immediate
Simplify the funnel of the actions that the users need to carry out
Build trust among the users that this Smart-bunny is a “must have” toy for their kid.
Design principles
Empathy
Prioritize user experience
Clarity
Make the information clear and immediate
Usability
Simplify the funnel of the actions that the users need to carry out
Trust
Build trust among the users that this Smart-bunny is a “must have” toy for their kid.
3. Sitemap
4. Wireframing
I created HI-FI wireframes in order to make a rough version of my ideas and solution. In this way I could easily refine them, and more important, make sure with my client that we are on the same page before starting the final UI design.
The sections which marked in red, will be hidden at the first stage.
5. UI Design
What does the brand stand for?
Before starting the final UI design, it was important to emphasize the principles that Alilo company stands for as a brand, so I could later emphasize these in my design. I conducted a brainstorming session with the CEO and two of the designers at the studio, during which we outlined the brand’s main attributes.
Parental love
Care
Child Development
Creativity
Interactivity
Fun
Final Design
Home Page
Product Page
